West Point replaces mission statement with dancing mule Tik Tok
US MILITARY ACADEMY, WEST POINT, N.Y. – The United States Military Academy (USMA) at West Point is enjoying a surge in popularity after replacing its entire mission statement with a hilarious TikTok video of its mascot mule dancing.
West Point has recently suffered criticism for removing “duty, honor, country” from its mission statement. But USMA spokesperson Col. Shaun Carver said, “What really surprised us was that somebody actually read the mission statement at all. Who does that? Even at training meetings we blow right through that slide and skip ahead to watching football team videos.”
Carver emphasized that some of West Point’s critics are apparently unaware that “Duty, Honor, Country” remains the USMA motto. Or that the nine previous changes to the mission statement were routine events and usually ignored, like most staff work.
To enhance strategic messaging, a panel of senior West Point staff sought a replacement for the miss…